Woodward West

Wayfinding and Signage

Woodward West is a new apartment in Midtown Detroit featuring contemporary interiors, curated art and extensive amenities. The interiors used a wide range of bold patterns, colors, and artwork to create an expressive urban vibe. To balance the bold interiors, signage used the palette in a more subdued way, leaning more on dimensional relief and tone-on-tone in a limited palette of brand colors. The result is punchy, modern and complementary to the the interior finishes and art.

Designed with Zoyes Creative. Photos from The Platform.