Bog & Thunder

Bespoke Tours Through Ireland Centered on Food, Craft, and Sustainability.

Offering curated culinary experiences, Bog & Thunder practices regenerative tourism that uplifts local farmers, chefs, and artisans. I worked closely with the owners to create a brand that is light-hearted and serene with a deep connection to land and sea. The palette features a rich coastal blue complimented by breezy pastels and earthy hues, giving it a light, refreshing tone. Illustrations highlight the native plants often foraged on tours and foods foundational to Irish cuisine. The look is classic and sophisticated but still grounded and fresh, focusing in on nature’s bounty and the beauty in simplicity.

Designed with Studio Incognita.