Chroma Detroit

Full-Spectrum Wayfinding

Chroma is a multi-dimensional creative hub in Detroit’s Milwaukee Junction neighborhood. Zoyes worked with developer The Platform to design a signage and wayfinding package that would reflect the vibrant dynamism of the Chroma brand while complementing the building’s raw physical spaces.

Utilizing bold color and playful graphic elements throughout, the Zoyes team designed, produced, and installed a comprehensive suite of signage and wayfinding that reflects Chroma’s innovative blend of collaboration and community.

Designed with and produced by Zoyes Creative. Photography by John D’Angelo.